The rapid growth of digitalization has boosted the fashion industry, resulting in fast fashion, especially among Gen Z. This generation is highly influenced to buy trending items they see on social media, whether in physical or online fashion stores. Consequently, this trend has led to significant consumption of labels and consumables, such as Thermal Transfer Ribbon (TTR). Thermal Transfer Technology plays a crucial role in supporting traceability, giving confidence for seamless tracking from the manufacturing of textile products to the point-of-sale.

This global giant supplier of fashion and lifestyle brands has more than 10,000 selling points with a strong geographical presence in over 29 countries worldwide. Today, they provide fashion options centered on delivering excellent value for money and affordable luxury items, all made possible by their streamlined and budget-conscious global supply chain management

The Challenge

They are looking for a replacement for their current Thermal Transfer solution due to the following issues:

• Current Thermal Transfer ribbon no longer able to withstand industrial washing processes.
• Blackness
• Inconsistent quality of the ribbon – Blockage

The substandard quality-to-value ratio and the performance of the current ribbon in their production line have resulted in the loss of printed information on the label. This situation has caused multiple losses due to the shutdown time of the 12 production lines.

They listed their requests to our local partner based in China for assistance:

• High-speed printing for clothing tags, packaging, and carton box labels.
• Consistent quality of the ribbon.
• High durability, able to remain dark, crisp, and sharp on satin care labels.
• Able to withstand high heat – to prevent fading of printed information.
• Resistance to industrial washing procedures while maintaining legibility.
• More competitive pricing based on their consumption.
• Local technical support

The Solution

Considering the high speed of the production line and the complexity of managing thousands of products, packaging, parcels, and the supply chain every single day, implementing a reliable traceability system is crucial for their extensive business operations across countries. Our Thermal Transfer ribbon technology ensures supply chain management excellence on a vast scale.

To improve their production line, our local partner and the ACE team have suggested our newly released Textile Resin Thermal Transfer solution ACE8386 for their satin care label application and high-speed printing of clothing tags, packaging labels, and logistics labeling needs. The combination of ACE8386 provides a one-stop Thermal Transfer solution for their various labeling needs.

Why ACE8386 is the Perfect Match for Their Care Label Application?

Through several on-site printing tests conducted with our local partner at end-user factories, they found that ACE8386 offered the best in terms of print quality, consistency, durability, and global certification. It is recognized for fulfilling the request for the best quality-to-value and stringent textiles regulation.

• ACE8386 demonstrates high heat resistance, exhibiting no signs of information fade even after undergoing 50 rounds of industrial washing tests.
• With the unique characteristics of ACE8386, it provides razor-sharp printing quality of information on the satin care label with excellent readability after several intensive tests.