A large consumer electronics manufacturers operates multiple research and development (R&D) and manufacturing facilities, specialising in computer hardware, mobile phones, networking equipment, monitors, and other consumer electronics-related products.
Through continuous improvement & innovation and a commitment to offering high-quality products, the company has grown rapidly.
The Challenge
The various stages of designing, manufacturing, and distributing goods into the market resulted in an increasing demand for traceability. Ensuring product accountability throughout production, along with detailed product information, required the right choice of ink and substrates.
These elements play a crucial role in ensuring that all critical information is well-printed and able to withstand physical challenges throughout the product's lifecycle.
Given the wide array of substrates with different specifications, the company sought a better solution to maintain their commitment to excellence while ensuring long-term profitability. They tested multiple ribbons but found that none met their minimum requirements, particularly on coated paper and synthetic paper. This highlighted the need for action to ensure complete product traceability.
The manufacturer presented their requirements:
• Compatibility with their printer specifications – Zebra 105SL 300DPI and 600DPI.
• Excellent printing results and consistent quality.
• Durability to withstand aggressive production processes due to the automated production chain and the entire product lifecycle.
ACE addressed all their concerns by offering two types of ACE ribbons. Each production lines was equipped with ACE ribbons, ACE8371 and ACE8365, which met the stringent specifications outlined.
• Durability: ACE8371 can withstand scratches and smudges on printed labels applied to hardware casing, such as laptop cases, graphic cards, and product information labeling on packaging boxes.
• Barcode Readability: ACE8371 ensures perfect barcode scanning and readability after multiple scientific tests, ensuring product traceability from production to the end-user and guaranteeing that the printed label remains visible throughout the product's lifecycle.
• Temperature Resistance: Excellent resistance to high temperatures, ensuring that the label remains intact even in extremely hot working environments.
• Versatility and Quality: It delivers excellent print quality on a wide range of substrates, including rough, coated, or synthetic paper, mainly applied within the production cycle.
• High-Speed Printing: Capable of printing at low heat settings with an impressive speed of 12ips
In addition to meeting the challenges and requirements, ACE demonstrated the following:
• Fast Support: Quick and responsive after-sales service from our partner.
• Solid Expertise: ACE’s experience in specialising exclusively in ribbon manufacturing.
• On-site Testing and Support: ACE’s sales and technical teams, conducted multiple site visits and tests in the early stages of replacing their current ribbon with ACE ribbons. They spent time to ensure support was readily available if any technical issues arose, which proved to be a successful endeavor. This reflects the professionalism and high quality of our rapid response capability.
Our dedicated sales team and partners were fully confident that the ACE ribbon range provided a comprehensive solution that met all the company’s challenging requirements.
If you are an electronics company looking at finding a new solution for your thermal labelling then we invite you to try these solutions
